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It’s not that Chris Brown is categorically unforgivable. It’s more that he’s no longer an acceptable vehicle for corporations to use to sell products to young adults. On a human level, I’m more than willing to eventually forgive Chris Brown, once he seems genuinely remorseful and changed (which, at this point, he definitely does not). But there’s no obligation to continue supporting him as a pop star. Chris Brown would not exist without millions of dollars of production and marketing and styling and whatever else. He’s not some troubled genius that exists on his own, creating pop music in a corner. He’s just a handsome and fit guy who can dance and sing pretty well. There are plenty of other people who are more than capable of filling that role and who haven’t beat a woman into a state of unconsciousness. Why not give one of them a chance to be rich and famous instead?